STC Autumn Campaign

At STC, I led a campaign designed to show that everyone is welcome—no matter who you are or what your fitness goals may be. With the tagline "Träningsglädje på ditt sätt", we highlighted the joy of training in a way that suits you. The campaign emphasized STC’s wide range of training options, ensuring that there’s something for everyone. More than just a gym, STC is a place where all individuals can feel included, supported, and inspired to find happiness in movement.

Together with an agency, I managed the entire process, from concept to distribution. This included scouting models, planning and directing production, capturing and editing photos/videos, as well as creating and distributing content for ads, newsletters, social media, in-gym materials, the website and more. We created content